In an effort to present important information that would attract and increase audience engagement, I transformed a few spreads of the 2016-2017 Goodyear Annual Report from a plain document to one where texture and analog collage mingle intentionally with data, highlighting the hands-on work of Goodyear employees.

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^{Before re-design}

COVER, DIRECTOR’S REPORT, SHAREHOLDER PATTERNS

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^{After re-design}

COVER, DIRECTOR’S REPORT, SHAREHOLDER PATTERNS